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SM15: Selling Energy Efficiency in a Carbon Neutral World

ARBS Seminar Series
Wednesday, May 29, 2024
12:30 PM - 1:30 PM
Room E3.5


In a world that is increasingly committed to achieving carbon neutrality and addressing the pressing concerns of climate change, the role of energy efficiency has never been more pivotal. This session delves into the art science of "Selling Energy Efficiency" in a carbon-neutral era, providing essential insights into the strategies and approaches that can drive positive change and create a sustainable future. During this session, you will gain a comprehensive understanding of how energy efficiency is not only a solution to environmental challenges but also a compelling value proposition for businesses, communities, and individuals. We will explore ways in which promoting energy efficiency can help accelerate the journey towards a carbon-neutral world. Key Highlights: 1. The Energy Efficiency Imperative: Understand why energy efficiency is a cornerstone of achieving carbon neutrality and reducing our environmental impact. 2. Selling Sustainability: Discover effective strategies and communication methods to promote energy efficiency as an integral part of a sustainable and responsible lifestyle. 3. Business and Economic Benefits: Explore the economic advantages of energy-efficient practices for organizations and how it can improve the bottom line. 4. Policy and Regulatory Considerations: Navigate the changing landscape of energy efficiency regulations and incentives and how they can impact businesses and individuals. Audience Takeaways: By the end of this session, you will be equipped with the knowledge and tools to effectively promote and sell energy efficiency in a world striving for carbon neutrality. Whether you're an industry professional, a business owner, or an individual looking to make informed choices, you'll gain insights into the opportunities and challenges of marketing and implementing energy-efficient solutions. Join us in this illuminating session to discover how to make energy efficiency a tangible and profitable reality in a carbon-neutral world. Learn how to leverage energy efficiency as a compelling value proposition and contribute to a sustainable, environmentally responsible future. Seminar Cost - $40


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Dr Simon Bradwell
Managing Director
EBM-Papst (and ARBS Board and Fan Manufacturers Association)

Selling Energy Efficiency in a Carbon Neutral World


Simon Bradwell, PhD, CEng, FIEAust, is Secretary and ex Chairman of the Fan Manufacturers Association of Australia and New Zealand (FMA-ANZ) and Managing Director of ebm-papst A&NZ. He is an Executive Director at ARBS and the ARBS Foundation and part of the Executive Management Committee of AREMA. He is a graduate of the Australian Institute of Company Directors. Simon works broadly with Australian federal and state governments on fan efficiencies and other motor related issues. His 25 years of fan industry experience and his engineering work spans Europe, Africa and Australasia. He is a Chartered Engineer with a Doctorate in Engineering from the UK. In 2015 he was recognised as Fellow of Engineers Australia.